The Taboo Investor Insights Report · Vol. 01
Too charged to touch. Too big to ignore.
A large, real and mispriced frontier, and the case for backing it before capital catches up. Releasing soon — subscribe for first access.
- Why taboo categories stay underfunded, and where the mispricing sits
- The timing argument: the hype cycle of taboo
- Four focus categories and what makes them investable
- Voices from founders, operators and investors at the edge
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Capital flows freely into categories with well-documented harm, and flinches from the ones that merely make people squirm. That's a labelling error, and labelling errors are where value hides.
“These taboos are rooted in basic human truths. You could argue the total addressable market is unlimited.”
Christian Tooley · Investor & Advisor
What's inside
Five chapters, built from conversations with the people working at the edge of what capital will touch.
- Too charged to touchWhat "taboo" really means, and why the misreading is where the opportunity begins.
- The easy noThe reasons capital gives for staying away, and why most are out of date.
- The hype cycle of tabooWhy the usual venture playbook misreads these categories, and where the returns sit.
- An angel's edgeWhat early movers see, and the timing advantage of getting in first.
- There is fireThe founders closing the gap, in their own words.
The people in it
Christian Tooley
Investor & Advisor
Ben Ditto
Global Editorial Director, VICE Magazine
Janine Kopp
Investor · Sexologist
Katie Payne
Founder, OhMyV
Nicola Telford
Founder, Tabu Ventures
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